Nestled on the scenic island of Torö, Villa Spies is a striking architectural masterpiece. Built in the 1960s for Danish entrepreneur Simon Spies, this futuristic, circular villa stands out with its sleek white dome and panoramic views of the Baltic Sea. Designed by architect Staffan Berglund, it reflects the era’s bold vision of luxury and innovation.
Villa Spies: A Modernist Gem on Torö
The villa’s open layout, floor-to-ceiling windows, and cutting-edge design create a seamless connection with nature. Once a lavish retreat for Spies and his guests, the home remains an iconic symbol of mid-century modernism. Though privately owned, its unique structure continues to fascinate architecture enthusiasts and travelers exploring Torö’s rugged coastline.
Villa Spies is a reminder of an era when design pushed boundaries, blending sophistication with the untouched beauty of Sweden’s archipelago.
Simon Spies: The Eccentric Travel Tycoon
Simon Spies was a Danish entrepreneur who revolutionized the travel industry in Scandinavia. Born in 1921, he founded Spies Rejser in 1956, turning it into one of the most successful travel agencies in Northern Europe. His company made package holidays affordable for the average traveler, opening up destinations like Spain’s sunny beaches to Scandinavian tourists.
While his business acumen was undeniable, Spies was just as famous for his eccentric personality. He cultivated a playboy image, often surrounded by young women he called his “morgenbolledamer” (a controversial term loosely translating to “morning roll ladies”). His unpredictable behavior, flamboyant parties, and sharp wit made him a frequent topic in the press.
Despite his eccentricities, Spies was a brilliant businessman with a keen eye for marketing. He famously used eye-catching advertisements and publicity stunts to keep his brand in the spotlight. His rivalry with fellow Danish travel mogul Tjæreborg’s Eilif Krogager further fueled public interest.
Spies passed away in 1984, but his legacy in the travel industry lives on. His company remains a major player in Scandinavian tourism, a testament to the impact of his vision and unorthodox approach to business.